Resumé
Experience Design Leader
About Me
Agility and adaptability are the skills that I value most. They define how I operate, and what I expect from my team. I thrive in partnering to establish a vision, build consensus, transform products and organizations, and deliver results. As a manager and mentor, I focus intently on each member of my group’s continued development, brought to life through design excellence.
Experience
GoTo
(f.k.a. LogMeIn)
Boston, MA
2019 –
Isobar
Boston, MA
2011 – 2019
ISM
Boston, MA
2006-2011
AliMed
Dedham, MA
2004-2006
Burke/Triolo Prodictions
Los Angeles, CA
2002
Director, Web UX & Design
Lead an integrated Design and Content team responsible for evolving GoTo’s global product websites and marketing materials to deliver seamless prospect and customer experiences
Manage ongoing improvements, research, growth initiatives, and conversion rate optimization in support of a $19.5M eCommerce revenue target, closing FY24 at 99% of goal
Conduct research, audits, and optimizations of journeys across sites and audience segments, enabling frictionless self-service and alignment with our top-of-funnel content strategy
Maintain a unified design system spanning five digital properties that enables scalable execution, iterating based on research and analytics
Foster an innovative and entrepreneurial team spirit through regular design reviews, competitive analyses, passion projects, and talent development plans to ensure a committed team
Introduced AI-driven content and design automation (Jasper, ChatGPT, Canva), boosting output 120% while reducing production costs 45%
Relaunched GoTo.com as the first step of LogMeIn’s broad transformation in 2022, and consolidated multiple legacy IT products into a redesigned LogMeIn.com in 2025 using our shared system
Redesigned LastPass.com prior to its separation from GoTo into an independent company in 2023
Creative Director, 2017–2019
Associate Creative Director, 2014–2017
Art Director, 2011–2014
Led teams in creating award-winning digital products and campaigns, with a focus on user research, customer experience, product design, and branding.
Partnered with Creative, Engineering and Account Directors, using problem-solving skills to build out unique strategic recommendations that resonated with clients, while coaching multiple project teams.
Served as Creative/UX Director on Isobar’s $30mm Digital AOR relationship with Enterprise Holdings from 2017–2019, building and launching the Alamo Rent-a-car mobile application and website.
Crafted and implemented adidas’s strategic eCommerce transformation, fueling revenue growth from $18.8B to $23.9B between 2015 and 2017.
Art Director, 2010–2011
Junior Art Director, 2008–2010
Studio Artist, 2006–2008
Managed concepting, design and execution of integrated campaigns for global hospitality clients.
Served as Art Director on anchor accounts of Emirates Airline and Four Seasons Hotels & Resorts.
Pitched and won Best Western Hotels as Agency of Record from 2007-2011.
As Studio Artist and Junior Art Director, worked with creative leadership to produce print and interactive deliverables for clients across the agency roster, and new business efforts.
Graphic Designer & Photographer
Intern, Food and Beverage Photographic Assistant
Brand Relationships
LogMeIn → GoTo
LastPass
adidas
Enterprise, National, & Alamo Rent-A-Car
Burger King
Royal Caribbean
LEGO
Emirates Airline
Four Seasons Hotels and Resorts
American Express
JBL / Harman-Kardon
Fidelity Investments
TIAA-CREF
Education
BS in Still Photography, Writing Minor
Ithaca College, 2003
Awards & Mentions
Cannes Cyber Lions, Clio Image Awards, Effie Awards, Hatch, W3 Awards, WebAwards, Webbys